Fill yer trolley

How to shop for supermarket customers.

The local supermarket has become the local town square. Lockdown or no lockdown, we all need food – and if you can’t grow it or catch it, you’ll need to head to the nearest large-format grocery retailer (along with everyone else).

At Phantom Billstickers, we’re obsessed with street movements. Before anyone had heard of Covid-19, we were mapping the addresses of New Zealand’s supermarkets. We compared this data to our street poster network – and had a bright idea.

What say we overlaid our poster sites onto a map of the nation’s supermarkets? That would make it easy for marketers to reach huge numbers of people who were on a mission to fill their trolleys.

So that’s what we did.



The easy way to buy an audience.

Phantom has put this data into an interactive planning tool. With a few clicks you can select supermarkets down to the individual store level, and see which Phantom sites are located nearby. You can buy a nationwide schedule or cherry-pick the stores that stock your product. It’s all up for grabs.

Then all you have to do is request a quote. The planning tool makes that easy, too.

If you’re curious, we’ve also got some intriguing new case studies that show how street posters near supermarket sites can trigger a sales surge. Coordinate your Phantom schedule with your PR, digital or TV campaign, and watch how your target audience reacts.

Shopping for shoppers has never been easier.