Street posters – the trump card in Powershops campaign
Powershop is a unique NZ energy retailer in that they actually let you see how much power you’re using, and grab their latest specials in their online shop. But the tricky bit? – how do you encourage people to go online, spend time on their web site and find out what Powershop is all about.
Well simple really. They used Phantom Billstickers as the primary offline medium to drive potential new customers online to play a highly creative and engaging new social media game called ‘Trump Trump and be in to win’.
The promotion asked customers to create new Trump quotes (by tearing words and phrases attributed to Trump off the bottom of the poster and re-applying them to another Trump quote) and in doing so be in the chance to win prizes ranging from $600 free power to Monopoly sets.
The campaign and use of Phantom Billstickers created a humorous, highly engagement campaign that achieved strong interaction with the brand.
To see the campaign for yourself, and why Phantom Billstickers is the ideal media for your brand and message, watch here.
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