January and February can be dry months (and not just for farmers). By the time the post-Christmas sales are done, many marketers might be tempted to shut up shop.

But it doesn’t have to be that way.

Wallets will still be open and credit cards will be getting a workout. It’s also your chance to grab some precious brand awareness while your competitors are snoozing.

The trick is to be strategic with street posters.

Two bites at the summer cherry.

Phantom’s network is perfectly placed to help you drive sales this summer. You do it by buying overlooked spots in our network to capture an outsized audience share.

Take your first bite in the main centers. Popular myth says everyone leaves town but that’s not true. For instance, during summer 2020-21 over 200,000 people per week left Auckland over the holiday period – but that still left over a million working and staycationing in the big smoke.

So book a bunch of posters in Auckland, Wellington, and Christchurch to reach a massive audience. The fine weather and lack of traffic will make them even more visible.

Your second bite of the cherry is Phantom’s stranglehold on the summer hotspots. We have over 60 prime sites in places like Auckland’s East Coast Bays, Tauranga, Taupo, Gisborne, and Nelson. These places will see a huge surge in visitors during January. Your posters will be there to greet them.

So give your brand a festive treat.

Check out our prime summer sites and talk to our sales team now to block-book the best locations.