Billboards vs Super Posters:
Comparing Cost, Impact & Flexibility.

Outdoor advertising is about more than just being seen - it’s about making a lasting impression.

For many businesses, the choice comes down to two big formats: billboards vs Super Posters. Both are bold. Both get noticed. But when it comes to cost, flexibility, and real-world impact, the differences are huge.

At Phantom Billstickers, we’ve spent over 40 years mastering street-level advertising across Aotearoa. Our Super Posters give you the stopping power of a billboard, with the flexibility and authenticity of street media.

Let’s break them down and show you why Super Posters often deliver more bang for your marketing buck.

Billboards Advertising: Large-Scale Roadside Exposure

Billboards are the classic outdoor format, typically positioned along highways and major roads.

They’re designed to catch drivers’ attention from a distance and work best for campaigns aiming for broad, regional exposure. Key points about billboards:

• Large-scale visibility for passing traffic.
• Static placements with limited flexibility.
• Higher production and rental costs.
• Short engagement time, viewers see the message for just a few seconds.

While effective for certain campaigns, billboards often don’t connect as directly with pedestrian audiences or generate street-level buzz vs a super poster.

Super Posters: The Ultimate Choice for High-Impact Street-Level Advertising 

Phantom’s Super Posters are built for the streets where your audience lives, works, and shops.

With sizes of 1800mm x 2600mm, these formats dominate city walls and high-footfall areas, making your message impossible to ignore. They work up close with pedestrians, giving your campaign real-world visibility that sticks. Key features:

• Positioned in high-traffic streets and prime city walls.
• Sizes designed for maximum street-level impact, from Max posters to Super and Mega formats.
• Flexible booking and placement are perfect for campaigns of any length.
• Integration with other Phantom services for layered campaigns, like murals, takeovers, and experiential builds.
• High-impact visibility day and night, with consistent messaging across locations.
• Super street posters don’t just show your brand; they engage your audience, spark conversations, and deliver measurable attention.

Key Differences Between Billboards vs Super Posters

While both billboards and Super Posters are large-format outdoor advertising, their purpose, placement, and audience engagement are very different. Understanding these differences helps you choose the format that delivers the most impact for your campaign.

Audience Connection

• Billboards: Primarily aimed at drivers, providing quick impressions from a distance. Engagement is fleeting.
• Super Posters: Designed for pedestrians and city dwellers. They stop people in their tracks, creating direct street-level engagement.

Visibility and Placement

• Billboards: Found along highways and major roads, suitable for broad regional campaigns.
• Super Posters: Strategically located on high-footfall streets, city walls, and public spaces, ensuring your brand is seen up close where people live, work, and shop.

Flexibility

• Billboards: Long-term bookings, fixed locations, limited creative options.
• Super Posters: Short or long-term campaigns, multiple sizes and placements, and the ability to layer with murals, takeovers, or experiential activations.

Engagement and Recall

• Billboards: High visibility, but short interaction time. Messages are seen quickly and often forgotten.
• Super Posters: Eye-level placement and bold design make your brand memorable, encouraging repeat exposure and stronger recall.

In short, billboards deliver distant impressions, while Super Posters create unavoidable street-level presence. For businesses looking to combine impact with engagement, Super Posters often offer a smarter, more flexible solution.