Case Study

Garage Project

Tiny IPA

Garage Project set out to build awareness for Tiny, its non-alcoholic Hazy IPA, timed to build momentum toward the GABS Hottest 100 Kiwi Craft Beer competition. Phantom's Takeover took over a site on Christchurch's Manchester Street, branded panels showing Tiny pouring straight from the can. Tiny placed third, the first Non-Alc beer ever to podium in the competition's history.

Phantom Billstickers Christchurch - Manchester Street

Tiny can, huge wall.

Garage Project needed to build awareness for Tiny, its Non-Alc Hazy IPA, over the New Year period, and support momentum toward the GABS Hottest 100 Kiwi Craft Beer competition.

A takeover that delivered.

Phantom delivered a Takeover on Christchurch's Manchester Street, running large format panels and super poster frames built around the wider campaign concept, showing Tiny pouring straight from the can.

Read the full story.

This is only half the story. The full case study covers the strategy, the thinking behind the approach, the results, plus a few extra details. Download it below to read the rest.
DOWNLOAD THE FULL CASE STUDY →

Read the full story.

This is only half the story. The full case study covers the strategy, the thinking behind the approach, the results, plus a few extra details. Download it below to read the rest.
DOWNLOAD THE FULL CASE STUDY →

From planning to paste.

You tell us who you're trying to reach. We find where they actually spend time offline, plan the campaign around those streets and suburbs, and take care of the rest. For brands built on digital, it's the easiest way to show up in the physical world.
OUR STORY →
"Go big or go home. No idea is too crazy for the team at Phantom, they're more than happy to facilitate crazy ideas and see them through to fruition."
Garage Project
Phantom's take:
The Garage Project Takeover shows what street poster advertising can do when it's tied to a real commercial goal, not just visibility. A New Zealand owned brewery, backed by New Zealand owned Phantom Billstickers, used a Christchurch street poster site to help Tiny Non-Alc IPA place third at the GABS Hottest 100, a genuine category first for non-alcoholic beer in New Zealand. It's a clear example of out of home advertising working alongside social and paid media rather than replacing it, and why a bold physical presence during a competitive period like New Year can move a product the market hasn't caught up to yet.
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