Phantom reached the unaware so Motueka could sell its wares
The sun shines a lot in the Motueka region. As well as an enviable climate, it boasts golden beaches, vineyards, a great Sunday market and three national parks. It’s a brilliant place for a break.
There’s just one issue. People from outside the region didn’t really think of it as a holiday hotspot.
The team behind Love Motueka decided to change that.
They put in a call to Phantom Billstickers.
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We worked hard to sell relaxation
Love Motueka used Phantom posters in Wellington and Christchurch to promote the beauty of their region. Striking design and informative copy planted the idea of a Motueka holiday.
We had posters popping up all over Wellington and Christchurch, reaching busy commuters and harried shoppers. The campaign was cunningly booked for a fortnight leading up to summer, to catch urbanites who were pondering their next holiday.
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Posters + a website = the perfect promotion
With this campaign, Phantom delivered impact on the street and pointed towards the Love Motueka website. A whole lot of people then decided to sample the delights of this overlooked region. Mission accomplished.
Paste plus pixels. It’s a powerful and cost-effective way to put a new holiday destination on the map.