2degrees didn't need a subtle entrance on Queen Street.

Fighting for Fair has been the backbone of the brand since TBWA\NZ launched the platform in 2019 — driving record growth across mobile, broadband and business, and delivering 2degrees its most profitable year in company history. When the campaign returned to out-of-home, it returned with intent.

Six LED Super frames at our 328 Queen Street location carried the campaign for four weeks, putting Fighting for Fair in front of one of Auckland CBD's highest foot traffic corridors. The creative leaned hard into blue — chameleons, bold copy, and a colour so committed that by night the illuminated frames cast it back onto the footpath, turning the site into something closer to a brand installation than a billboard.

Between the LED format, the Queen Street location, and four weeks of continuous street presence, 2degrees owned the block for the duration of the campaign.