Toy Story 5 landed on the corner of Alex Evans Street and Symonds Street this month, taking the site over using custom panoramic frames as part of a wider outdoor campaign, celebrating the launch of Disney Pixar's most anticipated release of the year. The corner site gave the campaign the kind of wraparound presence that a single frame simply can't, characters spilling across the full run of posters, the frog tablet framing each one, and a creative that stops people on the footpath long enough to remind them they've been waiting for this one since childhood.
The street has always been a natural home for campaigns that need scale to land properly, and Toy Story 5 knew exactly what it was doing when it chose this corner.
