09 Nov 2023

People of Phantom: Courtney Carter

09 Nov 2023

Auckland-born and bred, Courtney took a 12-week break after the pandemic that turned into a 12-month contract crisscrossing the globe with Emirates. Before that, she successfully launched, built, and sold her own design and print business. You could say she’s a self-starter with an optimistic mindset and a proven ability to make things happen – which is why we’re pleased to have her onboard.

If you haven’t already caught up with Courtney, here’s a guide to what makes her tick.

My role at Phantom Billstickers is working closely with agencies and onboarding new business as Phantom’s newest (and coolest) Account Manager.

My journey in the industry began with print wholesale, selling machinery and media to print shops. I later set up my own successful print and design business. Following the sale of that venture, I moved to Dubai for a working holiday, exploring different corners of the globe for just over a year. Now I’ve returned home, ready to dive back into the hustle and grind.

You could say it’s a sales role but it’s really about bringing ideas to life. Everyone at Phantom loves finding ways for clients to get more for their money. It might involve helping a client pick the perfect combination of sites to reach their audience at a lower cost per view. Or it could mean developing an interactive element or installing lasers to light up the night.

One campaign I love is The Boy’s epic takeover. Laser eyes and a burnt-out car. Absolutely unmissable!

The one piece of advice I’d give clients is ‘Have fun with it!’ Challenge us, and ask us to brainstorm ideas. There are so many ways we can take an outdoor campaign to the next level.

After hours you’ll find me at the beach or hitting bombs down the fairway. And I’m a massive foodie and coffee connoisseur so you’ll always see me out and about trying new spots.

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