Posters & Flyer Campaigns: A Powerful Marketing Combo for Small Businesses.

Marketing your small business isn’t about shouting louder. It’s about showing up in the right places and making your message stick.

That’s where poster and flyer campaigns come in. Posters stop people on the street. Flyers put your story straight into their hands. Used together, they don’t just add impact; they multiply it.

At Phantom Billstickers, we’ve spent more than 40 years perfecting the art of street-level advertising. Our poster network and flyer distribution system are built to help small businesses turn attention into action.

Here’s how to make posters and flyers work harder together.

The Value of Posters: Visibility that Works Around the Clock

Posters are the backbone of street marketing. 

Posters build awareness continuously, reaching both repeat and new audiences across prime locations.

Different sizes suit different goals:

• A3 Posters: Perfect for laneways, shopfronts, and close-up spots where people pause. Great for local promotions and community campaigns.
• A1 Posters: Balance visibility and detail, ideal for side streets, retail strips, and venue entrances.
• Max A0 Posters: Large formats designed to cut through the noise in busy city areas.
• Super and Mega Posters: Towering formats that dominate streetscapes and landmark walls, attracting attention from a distance while still engaging people nearby.

Read our blog on how to choose the right poster size. 

Phantom’s poster network spans New Zealand’s busiest streets, city walls, and pedestrian zones, ensuring your brand appears in the right place at the right time.

The Value of Flyers: Direct Engagement That Drives Action

Flyers give your audience something tangible, making your message more memorable.

Key benefits include:

• Targeted reach: Delivered where your audience is most likely to notice.
• Direct engagement: Picked up, read, and remembered.
• Room for detail: Share offers, event info, or instructions that don’t fit on a poster.
• Proven delivery: Time-stamped proof ensures your flyers reach the intended locations.

Together, posters provide visibility and flyers deliver details, making your campaign more effective.

Phantom’s Flyer Distribution Network delivers to more than 2,000 high-traffic venues nationwide, including libraries, universities, bars, and laundrettes, where people slow down and interact with materials.

The Value of Using Posters and Flyers Together

Each format has a distinct role, and together they amplify your message. Posters catch the eye and build awareness, while flyers deliver the details and a clear call-to-action.

Using both strategically allows your campaign to engage audiences in multiple ways:

1. Increased Visibility: Posters make your brand or event impossible to miss, dominating high-traffic streets, walls, and public spaces.
2. Direct Engagement: Flyers provide targeted information and calls-to-action, ensuring your audience knows exactly how to respond.
3. Complementary Reach: Posters create awareness from a distance, while flyers allow for personal interaction up close.
4. Enhanced Recall: Seeing your message in multiple formats reinforces recognition, making your brand or promotion more memorable.
5. Flexible Campaigns: Combining formats allows you to adjust your approach depending on the audience, location, and timing, ensuring your marketing works smarter, not harder.

How to Design a Coordinated Poster and Flyer Campaign

A successful campaign isn’t just about putting up posters and handing out flyers. It’s about creating a seamless experience that guides your audience from awareness to action. Follow these steps for an effective poster and flyer campaign: 

1. Align Visual Identity between Posters and Flyers
   Use the same colours, fonts, and imagery across posters and flyers. Cohesive visuals make your campaign instantly recognisable, whether someone sees it on the street or picks up a flyer.
2. Showcase Complementary Messaging across Posters and Flyers
   Posters are ideal for bold statements and attention-grabbing visuals. Flyers carry additional details, offers, or instructions. Each format should support the other without repeating information unnecessarily.
3. Utilise Practical Design Tips
   • Posters: Use bold visuals and large fonts to ensure your message stands out in busy areas.
   • Flyers: Include clear headings and concise copy to make key information easy to read.
   • Materials: Durable posters and tactile flyers reinforce professionalism and credibility.
4. Plan Timing and Placement: Schedule poster displays and flyer distribution to happen together
   Posters in high-traffic streets create broad awareness, while flyers in cafés, libraries, or event spaces reach people when they are more receptive to your message.
5. Incorporate Calls-to-Action in Posters and Flyers
   Include QR codes, short links, or event details so your audience can act immediately
6. Monitor and Adjust your Poster and Flyer Campaign
   Track which locations, timing, and visuals perform best. Use these insights to refine future campaigns for better results.