Small Format Street Posters Are a Big Win for Artists and Musicians.

How Our Network Powers Music and Creativity on the Streets.

If you're an artist or musician trying to cut through the noise, here's a simple truth: small format street posters still hit harder than a boosted Instagram post.

While digital platforms scroll past in seconds, a well-placed poster on the street can make someone stop in their tracks. It’s physical. It’s persistent. And it meets your audience where they actually are — in real life.

Here’s why small format street posters are still one of the best tools in the game for independent artists and musicians:

They're hyper-local and hyper-visible.

Street posters sit right where your audience lives, works, and wanders. Whether you’re promoting a gig, an EP release, or a new project — nothing beats seeing your artwork up on the streets of your own city.

With our curated network of poster sites across New Zealand, your campaign can land in front of real people, in real places, at exactly the right time.

They're affordable, scalable, and accessible.

For independent artists working with tight budgets, small format posters are a cost-effective way to get noticed.

Whether you're putting up 30 posters in your hometown or scaling up across multiple cities, you’re in control of the spend. And with Music Club and free poster opportunities, it’s even more accessible to get started.

They make your audience feel something.

A physical poster is more than a message — it’s a moment. Something about a poster on a weathered wall, printed in bold ink, makes things feel real.

It tells people: this is happening. This gig, this release, this tour — it's worth your attention.

That’s powerful. Especially in a world of endless digital noise.

They build brand and boost credibility.

When people see your name up on the street, it legitimises your project. You’re not just another act in the algorithm - you're someone who’s putting in the work and showing up in the real world.

It helps build your visual identity, creates familiarity, and adds a layer of DIY credibility that’s baked into street culture. Especially in music scenes, that matters.

They drive real action.

Whether it’s getting bodies through the door at your next gig, pushing traffic to your Spotify, or giving people a reason to follow your journey — poster campaigns drive results.

QR codes. Clean call-to-actions. Striking imagery. It’s all part of a smart street poster campaign that turns street-level attention into meaningful engagement.

Ready to Get Your Name Up?

At Phantom Billstickers, we’ve been backing musicians, artists, and creative misfits since way back. From punk bands and poetry nights to major tours and grassroots festivals — street posters have always been our love language.

We know how hard it is to get noticed. And we also know how powerful it is to see your name on the street — bold, beautiful, and impossible to ignore.

That’s why we offer affordable, small format poster campaigns across Aotearoa, designed to get your message in front of real people in real places.

No bloated agency process. No jargon. No gatekeepers.

Just real-world presence that turns heads, builds hype, and helps artists get seen.

Whether you’ve got a gig coming up, an EP to launch, a tour to announce, or just want to build your name in the scene — we’ve got your back

Bollards, Posters, and Art That Sticks: