Case Study

Barker's of Geraldine

Squeezy Fruit Preserves

Barker's launched its new Squeezy Fruit Preserves range with a street sampling activation opposite Woolworths Ponsonby. Phantom built the activation on our Ponsonby Road site and ran it end to end: storage, delivery, ambassadors. Over 1500 samples went out in five days, lifting sales across grocery banners, proving even a tube of jam can stop people mid stride.

Phantom Billstickers Auckland - Custom Out Of Home Advertising - Barkers

Spread the love.

Barker's needed to launch their new Squeezy Fruit Preserves range, build awarenessand excitement, and get the full range sampled at a high visibility, high foot traffic Auckland site.
Phantom Billstickers Auckland - Custom Out Of Home Advertising - Barkers

From wall, to hand.

Phantom built a custom Squeezy Street Sampling activation opposite Woolworths Ponsonby, pairing a pop-out site build with live sampling on the ground. Phantom held stock, managed delivery, and ran ambassadors on site.
Phantom Billstickers Auckland - Custom Out Of Home Advertising - Barkers

Read the full story.

This is only half the story. The full case study covers the strategy, the thinking behind the approach, the results, plus a few extra details. Download it below to read the rest.
DOWNLOAD THE FULL CASE STUDY →

Read the full story.

This is only half the story. The full case study covers the strategy, the thinking behind the approach, the results, plus a few extra details. Download it below to read the rest.
DOWNLOAD THE FULL CASE STUDY →

From planning to paste.

You tell us who you're trying to reach. We find where they actually spend time offline, plan the campaign around those streets and suburbs, and take care of the rest. For brands built on digital, it's the easiest way to show up in the physical world.
OUR STORY →
“It's important to support street poster activity by thinking beyond it, to cut through and engage the community. That's where street poster sampling comes in, to elevate and disrupt your audience.”
Barker's of Geraldine
Our take:
Street sampling activations put brands straight into people's hands, and that's exactly what is embodied in this campaign. Phantom built a custom site opposite Woolworths Ponsonby for Barker's Squeezy Fruit Preserves launch, combining a 3D poster build with live product sampling on the ground. Over 1500 samples went out in five days, backed by real social buzz, proof that experiential marketing and street poster advertising still cut through in a crowded retail market.
Phantom Billstickers Auckland - Custom Out Of Home Advertising - Barkers
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