This is how we do hand painted.

There’s a new player on K Road.

Impossible to miss, a towering black-and-white mural. It’s bold, confident, and unapologetically us — painted by hand, right in the beating heart of Tāmaki Makaurau.

Part of a fresh out-of-home (OOH) this takeover pairs hand-crafted scale with the raw, rhythmic energy of street posters.

It’s a fusion of global brand power and local creative muscle. Old-school technique. New-drop energy.

This is OOH advertising in New Zealand, dialled all the way up.

The mural lives on the iconic corner of K’ Road and Gundry Street, fully showing out. It ain't a file on a screen. It’s a full-body presence. It holds your gaze, commands attention, and hits differently in the real world.

But this ain't just paint on bricks.

It’s a cultural statement, handcrafted by an elite crew of  poster lords collaborating with the insane skill of local artist Matt Griffin. The same team trusted by global brands to deliver work that resonates internationally but lands with even greater meaning on home soil.

Hand-painted murals in NZ are coming back and  shaping the next wave of public storytelling. For brands like Adidas, who understand the value of real-world presence, OOH campaigns in Aotearoa are a canvas. A place where commerce and culture intersect.

“Hand-painting demands attention. It slows people down,” says Connor Lucas-Dyer, Creative Lead at Phantom Billstickers. “It’s about more than size, it’s about presence, weight, and quality. And when a brand like Adidas goes this big, we make sure it hits with meaning.”

We've been shaping New Zealand’s public spaces for over four decades. From punk gig posters to fashion campaigns,  we've turned streets into galleries, and our work into touchpoints for collective memory. This Adidas hand-painted campaign continues that tradition, connecting brand heritage to urban life in a way no screen ever could.

This one’s more than a mural.

It’s a landmark. And it’s got sole.