OUTDOOR
IS THE ANTIDOTE.
Aotearoa has developed a sudden and reasonable interest in being out of their homes, in pursuit of a good time outside.

For brands and bands, it's a perfect opportunity to become a part of the quintessential Kiwi summer.
Every winter, the country folds in on itself. Coats on, curtains drawn, heads down. We have now seen out the grey, taken our thumbs off glass, and we can now let our chest hair shine under the glorious sun.

The point is, summer in New Zealand isn't a date on the calendar. It's a feeling, one we are all familiar with.

And what a great time it is to be a part of the scenery.

Your audience is

Every summer, brands feel the season coming and do what they did all winter, only louder.

More money goes into the feed just as people are heading back into the world.

Outdoor advertising places brands in the physical environments where people move, gather, shop and spend. Social and search can reinforce recognition and help capture the demand built elsewhere.
The Evidence.
More time out in the world means more opportunities to be seen.

6.5B

New Zealand retail spending in December 2025.

Source: Datamine NZ Retailwatch, December 2025.

88

percent of people notice out-of-home advertising.

Source: Morning Consult, November 2022.

+16

percent higher campaign ROI with the addition of OOH.

Source: Nielsen, various studies.

A SUMMER CAMPAIGN SHOULDN't BE AN AFTERTHOUGHT.

01.

Get in early.

Summer is planned ahead of time. Establish your presence before the season reaches its peak, and give your campaign time to work.

02.

Own your patch.

Be where your audience moves. Build a local presence around the neighbourhoods that matter, or connect locations across a nationwide campaign.

03.

Work together.

Let outdoor, social, search, and other channels do different jobs. Build recognition on Aotearoa's streets, and reinforce it wherever your audience goes next.

The Playbook
A free-of-charge planning resource for brands considering their summer media mix.

We go over why summer is a major opportunity, where your audience is spending their time, and how to use out-of-home to stay visible, build familiarity and keep your brand top of mind when it matters.

Doubles as a Christmas present from us.
THE WORK.
See real examples of campaigns, in real places, showcasing real results.

Garage Project

Christchurch, Custom Shop

See case study →

Aotearoa Festival of the Arts

Wellington, Street Posters

See case study →
Phantom Billstickers Auckland - Street Poster Advertising - The Lucky Taco

The Lucky Taco

Auckland, Street Posters

See case study →

Mac's

Auckland, Custom Shop

See more photos →

We've been sticking up for brands and bands since 1982.

We know a thing or two about getting a poster or custom fabrication up on a wall, not to mention the process involved in getting to that point. Do you want to create something extraordinary for your brand? Challenge us.