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The Hatmosphere awaits you

Fashion is a funny thing—current, retro, high-end, street, boho, athleisure. It’s all ultimately subjective. One thing is for certain: we all have that one piece of something special that evokes…
Prima Facie

Prima Facie

  Prima Facie tells the story of Tessa (Mel Dodge), a top defence lawyer who specialises in tearing holes in the claims of alleged victims of sexual assault. To her,…
The Ginger Giant

The Ginger Giant comes to K Road

We’re always excited when a brief comes through the door as big as this. Pushing boundaries is in our DNA, even more so when we’re faced with challenges that we…
Poetry

Poetry on the Streets of Philly

With National Poetry Day fast approaching, we always find ourselves reminiscing about the important history of poetry in New Zealand. With that sentiment in mind, we look back to our…
We Skate Pōneke

We Skate Pōneke

You may have seen it in the flesh, or heard rumblings about it on the streets of Wellington. There are some changes going on in the big (little/medium) smoke, and…
tinkerMay 2024

A Tinkers Cuss: May 2024

In April 1974 I was found guilty of various narcotics offenses and driven out to Her Majesty’s Prison at Paparua. The “Meat-wagon” as it was known was an old 1948…
NZMMMMM 1

NZ Music Month

Back once again for the renegade master. After ongoing success, we’re back again to support New Zealand Music Month. New year, same deal. Free music posters for NZ musicians for…
Adventures in meatspace

Adventures in meatspace

When strategists talk about ‘brand engagement’ it can sound a bit science-y. There are terms like metrics, channels and impressions. There is data. All of which is vital, because we…
Happy with ad wastage

Happy with ad wastage? Us neither

One of the people who invented marketing came up with a good line. He said he knew half his ad budget was wasted – but unfortunately he didn’t know which…
National Poetry Day 2024

National Poetry Day 2024

Mark your calendars! The date for this year’s nationwide celebration of poetry is scheduled for Friday 23 August. Registrations and seed funding applications are now open, and event organisers across…
Part of the machine

Part of the machine

It’s funny how touching a piece of paper can send your head off to the moon. Some of my earliest memories are pre-ordering motor cross magazines with my dad at…
Don’t be scared of the dark

Don’t be scared of the dark

The nights are drawing in and autumn is peeping over the horizon.  Too soon, right? We feel you. Seasonal variations are a fact of life but that doesn’t mean your…
HQ Happenings

HQ Happenings

With a population of 1.63 million, Auckland, by global standards isn’t exactly the epicentre of the world, but by New Zealand standards thats a fair chunk of people inhabiting a…
The Creative Capital

The Creative Capital

Wellington,  The city that can’t be beaten on a good day. Where creativity lives on every corner. Wellingtonians love the arts, culture and creativity. It has long been a city…
Display is good. Play is better.

Display is good. Play is better.

What exactly is ‘engagement?’ Is it a click? A share? An emoji on a social post? Or is it when people start playing with your campaign? Of course, all these…
The Takeover winners Part 3

The Takeover winners: Part 3

We’ve been waiting for this one. Since their submission for The Takeover back in November, our labs team has been busy with R&D, working closely with the team to bring…
This one’s for the creatives

This one’s for the creatives

Creatives, eh.  You know – those happy-go-lucky freethinkers who don’t like to be tied down. They’re not driven by measurable outcomes. They just want to make stuff. Turns out that…
Humanoid Crocodiles in Wellington

Humanoid Crocodiles in Wellington

Wellington is continuing to be blessed by the sun this summer. Things are heating up in the capital and this week Ahsin Ahsin was on fire at Glover Park. As…
Prima Facie

Prima Facie

  Prima Facie tells the story of Tessa (Mel Dodge),…
NZMMMMM 1

NZ Music Month

Back once again for the renegade master. After ongoing success,…
HQ Happenings

HQ Happenings

With a population of 1.63 million, Auckland, by global standards…