Archives

How to Leverage Outdoor Advertising in High-Traffic Urban Areas.

March 4, 2026

Why Should You Use Posters for Advertising in Outdoor (OOH) Marketing? High-traffic urban areas are where outdoor advertising does its best work. Busy streets, packed shopping strips, and venue precincts.…

Why Should You Use Posters for Advertising in Outdoor (OOH) Marketing?

March 3, 2026

Why Should You Use Posters for Advertising in Outdoor (OOH) Marketing? In a world full of digital noise, it's easy to assume that online ads are the only way to…

Spotlight: JacobYikes

February 24, 2026

We exchanged words with JacobYikes in Ōtautahi to talk murals, how Christchurch facilitates street artists, and what he's building toward over the coming years.

Portrait of Winnie Solomon, Founder of Winnie Catherine

In Conversation with Winnie Solomon.

February 16, 2026

We caught up with Winnie Solomon in her Hataitai studio to discuss building her brand, scaling thoughtfully, and finding inspiration in Wellington.

Common Outdoor Advertising Mistakes You Should Avoid.

February 10, 2026

Common Outdoor Advertising Mistakes You Should Avoid Common Outdoor Advertising Mistakes You Should Avoid Street posters remain one of the most powerful ways to reach audiences where they live, work,…

A Guide to Installing and Maintaining Street Posters

February 10, 2026

A Guide to Installing and Maintaining Street Posters. Unlike digital ads, street posters can’t be swiped away. They exist in the real world, where people actually move and live. Whether…

The Last Splore.

February 10, 2026

We spoke with Splore Festival Director John Minty ahead of their final hurrah, to reflect on what has taken shape across decades of mahi.

Wellington’s Dropper Are Making Noise That Matters.

February 2, 2026

We caught up with the lead singer of Wellington band Dropper, Jude Savage, to talk about their journey so far, and what is currently filling his cup.

Sustainable Poster Advertising: Materials and Practices.

January 11, 2026

Sustainable Poster Advertising: Materials and Practices. Street posters have always been part of Aotearoa’s cultural landscape, but today, they also play a role in building a more sustainable future. At…

Marketing to Gen Z: Street Culture and Posters That Connect.

January 11, 2026

Marketing to Gen Z: Street Culture and Posters That Connect. Gen Z lives online, but they trust what they see on the street. They want messages that feel real, not…

Driving Conversions with QR Codes on Posters.

November 24, 2025

Driving Conversions with QR Codes on Posters. Posters have always been part of the streetscape, marking gigs, festivals, and creative events with colour, energy, and presence. They don’t just advertise…

Poet Spotlight: Sophie Procter

November 24, 2025

Poet Spotlight: Sophie Procter Sophie Procter is an Auckland-based poet. You might’ve seen her on National Poetry Day tapping out typewriter poems for strangers or chalking lines onto footpaths. She…

Why Gig Posters Are the Best Way to Promote Your Show.

November 24, 2025

Why Gig Posters Are the Best Way to Promote Your Show. Live events thrive on visibility. In a world saturated by digital campaigns, street-level advertising still holds unmatched power. Gig…

Billboards vs Super Posters: A Marketer’s Guide to Comparing Cost and Impact.

October 29, 2025

Billboards vs Super Posters: Comparing Cost, Impact & Flexibility. Outdoor advertising is about more than just being seen - it’s about making a lasting impression. For many businesses, the choice…

Posters & Flyer Campaigns: A Powerful Marketing Combo for Small Businesses.

October 28, 2025

Posters & Flyer Campaigns: A Powerful Marketing Combo for Small Businesses Posters & Flyer Campaigns: A Powerful Marketing Combo for Small Businesses. Marketing your small business isn’t about shouting louder.…

Face the Music: Imani-J

October 5, 2025

Face the Music: Imani-J At just 17 years old, Imani-J is already making waves far beyond her hometown of Nelson. With Haitian and Kiwi roots, and a voice that moves…

How to Measure Impact of Street Poster Campaigns.

September 25, 2025

How to Measure Impact of Street Poster Campaigns. How to Track Poster Campaign ROI and Measure the Success of Your Street Ads Street posters stop people in their tracks. They…

Sequential Poster Campaigns for Holiday Marketing.

September 25, 2025

Sequential Poster Campaigns for Holiday Marketing How to Stand Out This Holiday Season with Sequential Poster Campaigns The holiday season is busy, and audiences are bombarded with messages everywhere they…

How to Leverage Outdoor Advertising in High-Traffic Urban Areas.

March 4, 2026

Why Should You Use Posters for Advertising in Outdoor (OOH)…

Why Should You Use Posters for Advertising in Outdoor (OOH) Marketing?

March 3, 2026

Why Should You Use Posters for Advertising in Outdoor (OOH)…

Spotlight: JacobYikes

February 24, 2026

We exchanged words with JacobYikes in Ōtautahi to talk murals,…

In Conversation with Winnie Solomon.

February 16, 2026

We caught up with Winnie Solomon in her Hataitai studio…

Common Outdoor Advertising Mistakes You Should Avoid.

February 10, 2026

Common Outdoor Advertising Mistakes You Should Avoid Common Outdoor Advertising…

A Guide to Installing and Maintaining Street Posters

February 10, 2026

A Guide to Installing and Maintaining Street Posters. Unlike digital…

The Last Splore.

February 10, 2026

We spoke with Splore Festival Director John Minty ahead of…

Wellington’s Dropper Are Making Noise That Matters.

February 2, 2026

We caught up with the lead singer of Wellington band…

Sustainable Poster Advertising: Materials and Practices.

January 11, 2026

Sustainable Poster Advertising: Materials and Practices. Street posters have always…

Marketing to Gen Z: Street Culture and Posters That Connect.

January 11, 2026

Marketing to Gen Z: Street Culture and Posters That Connect.…

Driving Conversions with QR Codes on Posters.

November 24, 2025

Driving Conversions with QR Codes on Posters. Posters have always…

Poet Spotlight: Sophie Procter

November 24, 2025

Poet Spotlight: Sophie Procter Sophie Procter is an Auckland-based poet.…

Why Gig Posters Are the Best Way to Promote Your Show.

November 24, 2025

Why Gig Posters Are the Best Way to Promote Your…

Billboards vs Super Posters: A Marketer’s Guide to Comparing Cost and Impact.

October 29, 2025

Billboards vs Super Posters: Comparing Cost, Impact & Flexibility. Outdoor…

Posters & Flyer Campaigns: A Powerful Marketing Combo for Small Businesses.

October 28, 2025

Posters & Flyer Campaigns: A Powerful Marketing Combo for Small…

Face the Music: Imani-J

October 5, 2025

Face the Music: Imani-J At just 17 years old, Imani-J…

How to Measure Impact of Street Poster Campaigns.

September 25, 2025

How to Measure Impact of Street Poster Campaigns. How to…

Sequential Poster Campaigns for Holiday Marketing.

September 25, 2025

Sequential Poster Campaigns for Holiday Marketing How to Stand Out…

Get in Touch.

0800 PHANTOM
09 3777 0555 (calls from aus)
hello@phantombillstickers.com
Auckland
255 Great North Road, Arch Hill
PO Box 8277, Newmarket, Auckland 1149
Wellington
8 Tennyson Street, Te Aro, 6011
Christchurch
8/25 Opawa Road, Hillsborough, 8023

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