Phantom Blog

September 2023

Viewing posts from September , 2023

Plenty of eyes on street posters this summer.

December and January may be when you clock off and forget about work. For us, it’s the opposite.

Summer is prime time for street posters.

Your audience will be out and about, having fun and spending money. Don’t be fooled by the absence of rush hour traffic. It doesn’t mean everyone’s left town – it just means their travel patterns have changed. Instead of catching the bus (and being exposed to posters on their way to work), your audience is going to the local beach (and being exposed to posters outside the dairy).

Smart marketers are already booking Phantom’s prime sites over the summer. They’re flogging Boxing Day sales, cool drinks, summer snacks, and festival tickets.

Maybe you should join them.

The Summer of Phantom Billstickers

We’ve got over 6,500 poster frames ready to carry your message. From holiday hotspots like Hawkes Bay and Tauranga to the main metros, Phantom is where your customers are going to be.

Plenty of people will be enjoying a staycation, and Auckland will still be the country’s biggest population hub. Around 200,000 people leave the big smoke over the holiday period, but that still leaves well over a million pairs of eyeballs in town. It’s a similar story in Wellington and Christchurch.

Like you, we’re hanging out for the warm weather and long days of summer.

It’s business time.

Get REAL to get Results.

Is your omnichannel strategy missing the obvious?

If you’re in the business of selling tickets or launching products, there’s a proven way to get results:

Expose audiences to your creative message in a mix of online and offline channels. 

You’ll get way more bang for your buck because these omnichannel campaigns deliver four times the sales of digital-only strategies. They’re also outstanding at retaining customers.

We’ve taken a dive into the reasons behind this. Read more. 

Digital is good.

Digital plus posters is GREAT!

The bottom line is that digital is great at closing the sale. Tapping or clicking are usually the simplest way to register your details, buy tickets, or grab that special offer.

But first you have to create an emotional connection. And that’s when posters come to the fore. 

When your audience encounters your image larger than life in the street, they’re primed to notice it even more when it pops up in their social feed. 

That’s how you get from good to great.

The streets are yours (if you move fast)!

Everybody should have the opportunity to own the streets.

This is your chance to lock in Phantom’s best sites at the very best price, so your brand can absolutely dominate.

It’s not just a ‘package.’ It’s an opportunity for every advertiser – from scrappy start-ups to the big beasts of the urban jungle – to get access to Phantom’s premium locations. 

More than that – you get the planning smarts of our account managers to ensure your campaign is seen by all the right eyes.

There’s only one catch. You’ll have be quicker than a Taylor Swift fan on ticket release day, as these world-class sites won’t be available for long

Get started now

We don’t do deals. We do street domination.

Phantom doesn’t just mean posters, it means 40 years of knowledge, and it means knowing Aotearoa and its streets inside out. 

It means the strategic placement of your campaign to ensure it hits the right eyes, every time. 

If you want to see how good it gets, ask us to put our cards on the table.

Find out more