28 Sep 2023

Plenty of eyes on street posters this summer.

28 Sep 2023

December and January may be when you clock off and forget about work. For us, it’s the opposite.

Summer is prime time for street posters.

Your audience will be out and about, having fun and spending money. Don’t be fooled by the absence of rush hour traffic. It doesn’t mean everyone’s left town – it just means their travel patterns have changed. Instead of catching the bus (and being exposed to posters on their way to work), your audience is going to the local beach (and being exposed to posters outside the dairy).

Smart marketers are already booking Phantom’s prime sites over the summer. They’re flogging Boxing Day sales, cool drinks, summer snacks, and festival tickets.

Maybe you should join them.

The Summer of Phantom Billstickers

We’ve got over 6,500 poster frames ready to carry your message. From holiday hotspots like Hawkes Bay and Tauranga to the main metros, Phantom is where your customers are going to be.

Plenty of people will be enjoying a staycation, and Auckland will still be the country’s biggest population hub. Around 200,000 people leave the big smoke over the holiday period, but that still leaves well over a million pairs of eyeballs in town. It’s a similar story in Wellington and Christchurch.

Like you, we’re hanging out for the warm weather and long days of summer.

It’s business time.

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