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Robert Creeley

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08 Jul 2010

Diary of a Billsticker – Lambertville, New Jersey and New Hope, Pennsylvania USA

By Phantom Billstickers

Concerning Those Statues in The Park

It’s been so hot here for over a week now that a few days ago I saw a redneck explode in the street.

Then, yesterday when I was on 202 out near Flemington, New Jersey, I saw a dude in a bright yellow Camaro doing 120mph plus whilst being trailed by four New Jersey State Troopers wearing Smokie the Bear hats and wide grins. That is to say that all five of them were wearing the grins and the air was alive. I think they were all playing music by Prince.

On this poster run, I topped up about 120 A3s that I had placed on lamp-posts two weeks before. I added about 60 A3s and it brought the total amount placed to 180. This is a reasonably good ‘showing’ in a town of 4000 people. I placed posters by Bill Manhire, Mariana Isara, Robert Creeley and Gerald Stern. The poem posters have been noticed and I get lots of comments and emails. Posters in the street are very real.

There are many theories as to how to do a perfect poster campaign. I always thought that you started in the outskirts of the city and you kept adding to the posters and bringing pressure to the centre of the city as the play date grew closer. You want to get to the areas where there is a high volume of foot traffic and at the end, you want your point to be inescapable.

My thinking about all of this comes from the time when neither radio nor television were playing much of the Kiwi bands I was promoting and newspaper advertising was very expensive and oftentimes not very effective. In Christchurch, for a long time, the Christchurch Star was a quite effective way for bands to advertise themselves whilst the Press was a bit more conservative and didn’t really appeal. But both newspapers had excellent columns on entertainment that appeared weekly and these really helped. The Christchurch Star’s column was written by Rob White (a great writer) and the Press by Nevin Topp. Of course there was always a lot of disagreement about what worked and people tried many things to promote their bands and this was all for the good. Many good acts came out of this time and climate. Original New Zealand music was thought to be brand new and it took on aspects of being a religious event. I tell you if you’ve seen Toerag at the Gladstone then you’ve seen something and the same goes for Peter Sweeney’s Smack Riflemen. If you’ve ever met Harry Sparkle then you ain’t never gonna forget. This is a man who escaped from jail where he was doing a cooling off period for a smash and grab on a bottle store (The Star & Garter – another great pub gig), and who went to Timaru dressed as a woman. Now that’s what I call creativity. Most people would have gone to Ashburton.

So I always get these posters on the lamp-posts in Lambertville/New Hope to cover the best possible viewing opportunities. I criss-cross the city energetically enabling the posters to be seen in many different locations. Upwards of sixty locations is a good number.

As I put the posters up, I imagine people walking down the street and the direction they would be coming from and then I place the posters accordingly. Because I want to get poetry read as much as I possibly can and I’m not going to go on ‘Entertainment Tonight’ to do so, then I have to reduce this whole thing to pure and utter simplicity. I think everyone knows that these American TV shows are hyped and probably cause obesity and no one really believes in them. But, ah… A poster in the street is very, very true and if you read a Brian Turner or a Michael Palma poem in Lambertville on an old wooden lamp-post, then you have been touched my friend.

So I often think of postering as simplicity with constant repetition. You take the kick-backs and you keep going. Aaaah, my thoughts, my feelings seeping through in truth.

I always think about Kiwi music on a poster run and I am always proud of it. This week I have been thinking about people who deserve statues in the park and my first would be, in my opinion, New Zealand’s greatest ever band manager. My vote would be for Charley Gray. Charley was a very direct guy who cut through a lot of stuff and made a mark. He was way ahead of his time and very honest and devoted to music.

Then I’d give Murray Cammick a statue in the park for his work at ‘Rip It Up.’ In my view, this was New Zealand’s best ever music magazine. It’s hard to say how such a magazine could ever be duplicated or how a website or a Facebook page could come close to matching it. Rip It Up made a clear point… These days the water tends to be murky in many ways.

Aaaah, simplicity and directness of purpose.

Lastly, I’d award a statue to Eddie Chin. Eddie Chin had a few nightclubs in Dunedin when I was growing up. When people mention Dunedin music, I always think of Eddie first. In the 1960s he had a club called ’77 Sunset Strip’ and some great bands played there. These bands sometimes tended to be quite commercial and had very compelling stage acts; this was before such a thing often became something to be sneered at. Eddie nurtured many fine acts and people.

One of my favourite all-time Kiwi Bands was The Fantasy. This was Craig Scott’s band in Dunedin in the late 1960s. Craig moved on and the band went through several line-up changes (no doubt ‘musical differences’). Anyway, some of my mates were in that band and went to play for Eddie in 1971. This is what one of them (Jeff Stribling) said:

“We arrived in Dunedin at midnight one night in 1971. We had caught the 6 PM railcar from Christchurch, Bill (Kearns), Ronnie (Harris), and myself. We couldn’t get a residency in Christchurch as ‘Ticket’ (now there was a band!) had Aubrey’s and Chapta was at Mojos. So we thought we’d try Dunedin. We stayed at a motor camp that night and the next day we went to see Eddie at his restaurant, the ‘Hong Kong’, in Rattray Street. We said we were broke, starving and needed a place to live and play. He found us a flat, fed us and gave us the keys to his club across the road. The club had been closed for a long time and he said that if we painted it he’d feed us every day and we could be his resident band. We worked for three weeks and opened it as “The Groovy Room.” We called ourselves “NZ Fantasy” and we packed the venue with 600 people and it stayed that way. Eddie came into the band room one night with a massive amount of cash and gave us a bonus. He said, “I had a very good night on the horses tonight.” He was a live wire; a very kind man… My lasting memory of him is that his face was always smiling.”

Dudes, that’s how we built New Zealand Music.

I’m away to Flemington now to find that guy in the yellow Camaro. I want to smile like that.

 

Keep the Faith,

 

 

Jim Wilson

32b

11 Jun 2010

Diary of a Billsticker – Lambertville, New Jersey, USA

By Phantom Billstickers

Woke Up This Morning and Got Myself a Broom

It is true that putting up posters will shift the dirty water off one’s chest. I have never come back from a poster run feeling worse (I’ve said this before), not even when my posters have been immediately covered by another posterer. This used to happen all the time in old Christchurch (and elsewhere) when sometimes twenty different people would go out pasting up for twenty different gigs on the same night. It’s a nice and interesting idea that people should ‘share’, but I always think their egos involved and sometimes egos can’t grasp even very simple concepts. Then, it’s not as if every ego in the world is working for a bank or finance company or even in politics. No, there are egos everywhere. Sometimes there are even egos in reverse.

Talking of egos, the most disturbing thing about America right now is the Oil Spill (yes, I meant to capitalise that because it is a huge disaster) in the Gulf. I hear there is another panel of ‘experts’ who are going to meet and discuss the matter later on in the week. The panel consists of Bono, Sting, Sean Penn and Elton John and their discussion will be screened on Entertainment Tonight. That’s how sad it all is. If only they would completely give away their fortunes to make it better. But they’ll never do that. The head guy from BP looks stunned and ineffectual and Mr Obama should front up and start cane-ing people. That’s the view of my ego.

So that’s why I like postering, because when you are putting up posters everything becomes perfectly clear and truthful (“The only thing that matters is the clear and simple truth” – Ernest Hemingway). It’s the activity of postering that unclogs the system and gets me moving and doing something that I enjoy a hell of a lot: putting up simple street posters for poets. That’s about the easiest thing to do and I do not like the theorising before and after the fact that one sees on television these days. Lewis Lapham once said something about television front people being the new car sales people of the media set and he’s right. So the Gulf Oil Spill is a tragedy on a number of fronts. The animals (human and otherwise) will suffer the most. I feel for them.

I did this run in Lambertville over three days and I put up posters by Jeffery McCaleb, Roy Smith, Brian Turner, Gerald Stern, Chris Knox, Robert Creeley, Michael Palma, Sam Hunt, Bill Manhire and Michele Leggott. Some of these are my favourites of course. I can stand back and look at them on a lamp-post and I feel good. I’m ‘put together’ again.

I tried to mix in the different sentiments with these posters too; some go really well in couplings with another poet. Sam is good with anyone. Robert Creeley is the man and will bring light to any lamp-post. Michael Palma goes really well with Chris Knox (he the musician and Michael the dude talking about Ray Charles). Roy Smith’s poem is just funky and smells of sand and diesel and Jeffery McCaleb just has this big heart, which I hope continues to serve him well.

And so on and so forth.

So you can see it’s not just about stapling a few posters to lampposts, it’s about ‘feeling’ and ‘being’ and it beats talking to lawyers and accountants and watching that Oil Spill. It also whips the endless and vapid smiles of television presenters. I’m sure all this is the cause of obesity.

You can quite easily see why people wake up and get themselves a broom. A broom is the best friend of a billsticker. A broom is what a billsticker usually uses to put up posters. Billsticking happens in every major city in the world. People will go out and express themselves. They’ve done this since before the beginning of recorded time. We’ve got a guy at Phantom Billstickers in Christchurch right now who is the fastest guy I have ever seen with a broom. I won’t mention his name because that may cause embarrassment.

I have learnt the noble art of billsticking from some of New Zealand’s best ever promoters. Here I am going to mention some names: Hugh Lynn, Robert Raymond, Harry M. Miller, Joe Brown, Oz Armstrong, Mark Cassin and Benny Levin.

We used to do ‘airport runs’ and this is where a billsticker would go out and poster the road in from the airport just before the date and time of the arrival of the ‘star’ or ‘stars’. Then you’d poster all around the hotel at which the promoter would tell you the act was staying. To use a sentence from “The Thin Red Line” this ‘bucks the men up’. The stars feel better and spirits are lifted. 90% of the value of a concert of any kind is that everyone arrives and leaves happy. The stars included.

Benny Levin would always ‘walk the town’ and ‘talk the act up’. I am privileged enough to be able to say that I did this with him a few times. He’d snaffle down a couple of ginseng and we’d put some posters under our wings and go from shop to shop putting up posters for the gig. This would be a few days before the play date and the important thing wasn’t so much the putting up the posters (although this was still critically important), but the talking to the shopkeepers and getting a gauge of how the concert would sell… Getting people interested.  If two hundred people told you in one day that they loved the act and were going to be at the gig, then this gave you a really good indication of how that concert would go. I don’t like to disparage anyone or anything really, but this kind of thing will still give you a better indicator of the popularity of an act than Facebook or the internet will ever be able to do. This is real people talking to real people. So, even though we may want to freshen up the simple street poster with technology, there is no doubt that it (the simple street poster) is a very powerful instrument and it feels real. I’ve said it.

Real is what the world needs of course. Getting face to face with people and making contact is the most powerful force in the world.

I was going to write about Eddie Chin on this posting. In my opinion, Eddie was one of New Zealand’s finest ever promoters and did one hellacious amount for the NZ music industry. I actually had some intake from people who played for Eddie back in the 1970s to write something, but this will have to wait.

I grew up watching how Eddie’s clubs bought Dunedin alive and I was very much influenced by what he did. I’m going to write about him on my next posting, because right now I hear a lamppost and a broom calling to me.

 

Keep the Faith,

 

Jim Wilson

31a 31b

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