03 Jun 2022

What do you do when a Tiger appears out of nowhere?

03 Jun 2022

You relax and enjoy the thrill.

Tiger Crystal Ultra Low Carb is the cool new beer with all the bite but a lot less carbs. For its launch, Phantom used some clever printing technology to make the Tiger graphics appear to move and come out of nowhere as the viewer walks past the posters. It’s called lenticular technology and it was first seen on New Zealand posters when Phantom worked with Woman’s Day to scare up some interest around Halloween.

We love it when people ask us for something magic. Because the street is where magic (and tigers) happen.

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