21 Dec 2023

Helluva year, right?

21 Dec 2023

2023, you had your moments.

The summer break beckons, with family fun and beach days. But before we say goodbye to 2023, let’s take a moment to look back at some billsticking highlights.

You helped make them happen. So, thank you.

We turned posters into poi-sters.
Phantom helped promote kapa haka by collaborating with Potiki Poi to place real poi on our poster frames in the days leading up to Te Matatini. Every day, the poi were replenished.

Pretty soon, social media was buzzing with rumors about the timing of the next poi drop. It was a rare day when they lasted more than five minutes.

The power of the poppy.
Lest we forget, graphic red poppies stood proud in our poster frames in the days leading up to Anzac Day. And there was a QR code so you could donate on the spot.

Free posters for NZ Music Month.
To celebrate Kiwi music and help lure audiences to gigs, we offered 41 free posters for every musical act staging a show during Te Marama Puoro o Aotearoa | New Zealand Music Month.

We collaborated with Olivia Rodrigo.
Her latest album was a worldwide smash. In Aotearoa, her team printed four unique QR codes to reveal Olivia’s lyrics on four Phantom street posters. All you had to do was point your phone at the poster.

Our burnt-out car was a global winner for The Boys.
The Phantom Labs team helped create the imaginative installation complete with laser eyes and a burnt-out car. Then the jury at the World Out Of Home Congress voted it runner-up in the category of Best Creative Classic Poster. The gold medal would have been even more awesome but we were still pretty stoked.

Matariki to the max.
In deep, dark midwinter we ran Matariki campaigns for a host of awesome clients. It was fantastic to see brands like ANZ, Te Papa, the Auckland Philharmonic, and Hutt City celebrating the holiday – and embracing the creative possibilities of posters.

National Poetry Day took poetry to every corner of Aotearoa.
…helped by Phantom Billstickers. We sponsor this event because we love printing poems on posters, and we want to see people indulge their love of incredible words.

Hand Painted Art stepped out of the shadows.
People around the world have woken up to the power of a giant piece of public art. Phantom has been on it for ages, and we have the sites and connections to deliver some really exciting murals. Case in point: the new Mac showstopper in Auckland.

We created winners.
Phantom believes in the power of creativity so we wanted to see what some unsung brands could do given the chance to take over a prime site. We were blown away by the results. Link to a page with some of the site takeover competition winners.

Thanks for an epic year,

See you in 2024.

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