01 Nov 2023

Phantom X HPA

01 Nov 2023

The streets are ever-evolving, as such Hand Painted Advertising (HPA) has emerged as a transformative medium, not just for brands but for landlords seeking to enhance the allure of their properties. In New Zealand, we are leading the way in turning everyday walls into captivating canvases, infusing unparalleled beauty and substantial value into urban spaces and the properties they grace.

We are fortunate to have become synonymous with turning ordinary spaces into extraordinary works of art. Our extensive network of carefully curated sites has allowed us to collaborate with a diverse range of clients, from global brands like Vans and Sony Pictures to local favorites such as Bunnings and Pump. By blending creativity with strategic placement, we create immersive brand experiences that resonate deeply with viewers.

For landlords, having an HPA masterpiece on their property instantly elevates its appeal. These stunning artworks don’t just cover walls; they transform them into living, breathing narratives that captivate the eye and inspire the imagination. Passersby are drawn to the unique visual appeal, making properties stand out in a crowded market.  The aesthetic enhancement offered by HPA translates into increased property desirability and higher demand. We only have to look at the work of Banksy across the globe. From notorious street artist to live shredding works at Sotheby’s Auction House, Banksy’s street works are now covered with ultra-thick weatherproof perspex to ensure the pieces stay intact.

What sets us apart is our team of specialist artists, whose talent knows no bounds. Working in various styles, our artists ensure brand consistency across different mediums and high-profile locations. By seamlessly integrating brand messages into stunning visual narratives, we help engage audiences and create shareable content. Each stroke of the brush reflects our dedication to transforming urban spaces into captivating stories, making brands not just seen, but experienced.

Phantom Billstickers’ HPA campaigns are not just advertisements; they are immersive experiences that engage the community. By showcasing vibrant, locally relevant art, property owners become integral contributors to the cultural fabric of their neighbourhoods. This active involvement fosters a positive relationship with the community, enhancing the property’s reputation and the landlord’s standing. Such positive perception can lead to long-term tenant relationships, reduced vacancy rates, and a strengthened sense of community.

Unlike traditional advertising mediums, HPA endures the test of time. The artistic legacy created on a property’s walls becomes a lasting testament to the landlord’s commitment to the neighborhood. Brands associated with these visually striking artworks benefit from prolonged exposure, ensuring long-term recognition and brand loyalty. For landlords, this means attracting reputable brands interested in long-term collaborations, adding stability and financial security to their property investments.

The aesthetic transformation brought about by HPA translates into tangible financial benefits. Properties featuring these artistic masterpieces often experience higher appreciation rates, delivering substantial returns on investment for landlords. Additionally, the buzz generated by these captivating artworks can lead to increased foot traffic, benefiting businesses operating within the property and enhancing their bottom line.

Phantom Billstickers’ expertise in HPA not only enriches the visual landscape but also adds significant value to properties and the landlords who own them. By embracing the artistry of HPA, landlords are not only making a statement about their properties but also investing in a lasting, culturally enriching legacy that continues to be appreciated over time. 

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