A is for Accountability.

Street posters have always been a newsworthy, high-impact medium for street-level marketing. This perhaps came at the expense of accountability. How could you tell if your hard-hitting campaign had actually appeared when the schedule said it should? How could you be sure your marketing investment had been delivered?

Relax. The hitherto fly-by-night business of sticking up street posters around New Zealand is now one of the world’s most accountable media channels. Phantom Billstickers has been working hard (and investing significant sums) to make sure your posters go up when and where your marketing media schedule says they should.

The key is Phantom’s unique ‘Pasted’ app.

Here’s how it works. Every time one of your posters is installed into a Phantom Frame we snap a photo and the app kicks in; geo-tagging and naming the photo by site code and address in real time as it uploads to your live campaign map.
This live link is emailed to you and with a simple click you have your POPs and a live map of your campaign presence. Quick, smart, quick smart.

That’s what we mean by accountability. Seeing is believing.

*We prefer longer deadlines of course. But if you absolutely, positively have to get the word out on the streets and short notice, we’ll work live maniacs to make it happen. 

New Poster Columns.

10 new Poster Columns have appeared on Wellington’s golden mile.

Commissioned and installed by Phantom Billstickers, and designed by award-winning Melbourne studio Diadem, these brand new poster-bearing plinths bring a touch of European style to the streets of the capital. We have taken inspiration from the classic poster columns of Europe to upgrade the street furniture of the capital and ensure our clients’ posters are displayed with the maximum of panache.

Each Phantom Column is 3.5 metres tall, enabling the delivery of life-size images. There’s an LED light illuminating the top, so all eyes will be drawn towards your creative. Half of the columns are backlit too (and we have plans to ensure all our columns will soon enjoy the advantages of day/night glow).

If you’re lucky enough to be based in central Wellington, this will probably be old news. Our columns are currently viewed by over 3,000 pairs of eyeballs every hour. And if you’re not a Wellingtonian, you won’t have to wait too long. Phantom Billstickers will be installing these state-of-the-art poster sites in a range of metropolitan locations around Aotearoa in the near future.

Fringe Festival on brand new Cuba Mall Poster Column

The past inspires the future.

At Phantom Billstickers we’ve long been fans of classic European posters. Historically, these street-level Poster Columns found their natural home in the Parisian ‘Morris Columns’ and the ‘Litfass columns’ of Berlin.

Now it’s Wellington’s turn. Check out our Poster Columns on Lambton Quay, Willis Street, Cuba Mall and Courtenay Street.

Innovative branding lives on the street.

Imagine you’re a kiwi entrepreneur who’s tasked with branding a new soft drink, a new beer, or maybe a new range of handbags. You have a great product and a cool logo. You’ve nailed the packaging and found distribution. You’ve piqued interest with social media branding and picked up thousands of fans.

What’s next?

You take it to the streets – and get your branding in front of a mass audience.

With forward-thinking branding, awareness is gold. Traditional media routes include TV, billboards and PR but these often don’t reach or resonate with influencers. The internet can help you build a tribe but there’s nothing like popping up in people’s lives where they work and play. That’s where street posters come in.

Deadly Ponies Street Poster Campaign, Ponsonby Central, Auckland, New Zealand.

A poster campaign through Phantom Billstickers puts your branding in places people can’t ignore. You can be hyper-targeted and local – appearing along the routes they travel or beside the outlets that stock your product. You can go large with a nationwide campaign, and look big for a surprisingly reasonable budget. At all times you control the creative and call the shots.

Maybe that’s why some of New Zealand’s hottest brands have graced our frames over recent months:

Deadly Ponies
Kokako coffee
Garage Project
1 Above
Ashley & Co.
Kowtow
Federal Deli
Simon & Lee
Ruby
Juliette Hogan
Indigo & Iris
twenty-seven names

With over 6,500 frames nationwide, Phantom Billstickers has the power to help your brand make it big. Get in touch.