Phantom Blog

Fill yer trolley

How to shop for supermarket customers.

The local supermarket has become the local town square. Lockdown or no lockdown, we all need food – and if you can’t grow it or catch it, you’ll need to head to the nearest large-format grocery retailer (along with everyone else).

At Phantom Billstickers, we’re obsessed with street movements. Before anyone had heard of Covid-19, we were mapping the addresses of New Zealand’s supermarkets. We compared this data to our street poster network – and had a bright idea.

What say we overlaid our poster sites onto a map of the nation’s supermarkets? That would make it easy for marketers to reach huge numbers of people who were on a mission to fill their trolleys.

So that’s what we did.



The easy way to buy an audience.

Phantom has put this data into an interactive planning tool. With a few clicks you can select supermarkets down to the individual store level, and see which Phantom sites are located nearby. You can buy a nationwide schedule or cherry-pick the stores that stock your product. It’s all up for grabs.

Then all you have to do is request a quote. The planning tool makes that easy, too.

If you’re curious, we’ve also got some intriguing new case studies that show how street posters near supermarket sites can trigger a sales surge. Coordinate your Phantom schedule with your PR, digital or TV campaign, and watch how your target audience reacts.

Shopping for shoppers has never been easier.


Flyer distribution will help your sales soar

How flyer distribution can help your sales soar

Advertising flyer distribution has always been one of the most effective ways to promote local gigs and public festivals. Passed hand to hand, the flyers of yesteryear usually found the right people – but you never knew how quickly your flyers would be ‘recycled’ into the bin.

That’s why we developed a street-smart flyer campaign system which gets your sales message into people’s hands (and heads) like nothing else. Our secret? Targeting.

Phantom Billstickers has built up a network of custom-designed flyer distribution racks and placement opportunities in 2,500 cafes, venues and other outlets around New Zealand. Our staff in hard-to-access local markets from Whangarei to Queenstown have painstakingly put together New Zealand’s smartest network for targeted flyer campaigns. And now we’ve added a further layer: accountability.

With our state-of-the-art placement and reporting software, you can create a campaign that delivers your flyers to the demographics that match your objectives. Specify the timing, locale and type of outlet. We will put together a flyer-based schedule that delivers the audiences to match your campaign objectives.


flyer distribution phantom billstickers retail rack out of home advertising

Phantom’s flyer channel is particularly well suited to the events and arts sectors, with their need to deliver time-bound information that carries a clear call to action. It’s great for offers and incentives too. Coffee drinkers and diners notice our smartly designed flyer distribution racks, pick up the flyers and take them away. Sales follow on cue.

No wonder big names such as the NZ Film Festival rely on Phantom’s nationwide flyer distribution network to drive sales. Maybe your brand should too.   

Summer Festivals with Phantom Billstickers

Get ready for a summer of festivals and arts, brought to you by Phantom.

We’re not promoters or performers (well, not full-time performers). But we’re proud to say that summer gigs and festivals wouldn’t be the same without our posters.

At last count, there were well over 200 festivals, gigs and outdoor events booked into Phantom’s poster frames. All the biggies are there –SploreWomadLanewayWondergardenand Pride (both Auckland and Wellington) – as well as a host of niche festivals. Fancy heading to the Summer of Pinot or Whare Flat Folk Festival? Our street posters will give you the heads-up.

Festivals splore music festival street posters out of home


Even in this age of websites and social media, promoters know nothing beats a street poster when you want to reach the casual fans and trigger ticket sales. They can also fit all their acts and attractions into one of our frames, so fans can see at a glance who’s going to be on stage. Try doing that with a tweet.

Summer’s when New Zealand lives outdoors. Your campaign should, too.

Phantom gives Ponsonby Central a makeover

Meet the newest member of Phantom’s street team…

He’s a decent bloke, not too shabby with a paste brush… and his pins look damn good in Daisy Dukes. We at Phantom are chuffed to introduce you to “Billsticker Santa”, our “cheeky” Christmas mascot.

Yep, you heard us. A  Christmas collaboration between Phantom Billstickers, Ponsonby Central, and Angus Muir Design, Billsticker Santa’s been managing our Super-sized frame on Ponsonby Road all month – and as it turns out, he’s a natural at it.

Ponsonby Central street posters out of home provider auckland wellington christchurch dunedin


According to designer Angus Muir, this was “definitely not your standard street project”.

With a 2.6 metre waistline, Santa’s Dukes (and his 20XL Phantom T-shirt) had to be hand-stitched by the hardworking Christmas elves at Angus’s workshop, and it took a four-man team two hours to wrestle him onto the roof at Ponsonby Central. We hope he hits the gym before Christmas… and lays off the mince pies.

But while we’ve been stoked to have him on our team, Billsticker Santa won’t be with us much longer – he’s got presents to deliver, and reindeer to feed!

So as we count down the days till Christmas, we’d like to wish you Meri Kirihimete, from our Whanau to yours.  2017 has been a wild ride, and we couldn’t have done it without your support!


Ponsonby Central street postera out of home media Ponsonby Central street posters phantom billstickers auckland wellington christchurch dunedin

How Deadly Ponies set off a sticker stampede

How Deadly Ponies set off a sticker stampede.

A poster can be more than just a poster. It can be a giant sticker, for example.

When the team at Deadly Ponies wanted to promote their My Little Pony Collection in 2017, they came up with the idea of street posters centred around #MeetShadow – their very own My Little Pony. What if the poster was actually a giant sticker? That would make it both interactive and collectable.

As Managing Director Steven Boyd says, it was an idea they hadn’t seen before. “We thought it was pretty unique at the time – executing it was always going to be the challenge.”

Working with Phantom Billstickers, the Deadly Ponies team solved the technical challenges inherent in a sticker-poster and put together a schedule weighted towards sites near Deadly Ponies stores.

So what did the campaign look like – and what made it distinctive?

“Because the poster was a large sticker, Shadow could be removed and put somewhere else,” says Steven. “We designed it so that it left behind the silhouette. Since the My Little Pony shape is so distinctive, the campaign still worked even when the pony sticker was removed.”


deadly ponies creative install interactive media out of home

Deadly Ponies street posters interactive media creative installs street posters

Social media takes it to the next level.

As the sticker-posters went up, Deadly Ponies leveraged the power of its brand via social media networks. Phantom Billstickers also promoted the campaign to its 30,000 Facebook followers. The result was a viral sensation.

“It received a huge amount of traction on social media, particularly among those who nabbed Shadow and were posting pictures of him on their bedroom wall and other random places” says Steven.

Kasmira Munro, the Phantom Billstickers Account Manager who worked with Deadly Ponies on the campaign, confirms that things got crazy.

“We had people calling into the office and messaging Phantom through social media to find out where the poster locations were so they could grab a sticker,” she says.

Steven Boyd is pleased with the buzz generated by an interactive street poster and clever targeting. “Our campaigns are usually pretty distinctive, so it is a great way to be seen by our customers who happen to be right near one of our retail stores,” he says.

If your brand has passionate fans, why not make the most of street posters to reach them when they’re out and about? Get creative, like Deadly Ponies did, and make sure you amplify your message via social media. Then you can take advantage of the best media of all: word of mouth.

deadly ponies street posters creative installs out of home media