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It’s been refreshing to see advertisers embrace the potential of street posters as the days grow longer.

Coruba, Macs, Panhead, L&P, Zeffer. They all know it makes sense to be outdoors as Aotearoa slips into party mode. Bright, fresh, clean creative that stands out like a yacht’s spinnaker against the blue skies.

They’re not the only brands to make their mark. Even before Christmas hits, Saben, Nikon, and Vans have been reminding shoppers of what’s in-store. 

Phantom’s poster frames will be working 24/7 on city streets this summer. Maybe your brand should, too.

More daylight means more opportunities to be seen.

There’s an old myth that no one spends money after Christmas, so why advertise?

Tell that to the people selling tickets to summer festivals or soft drinks to thirsty families. 

They know that Phantom’s 6,500 poster frames work non-stop throughout the year – even more so when their customers are out and about. And when they invest in bright, summery creative, they can really make bank.

Talk to us now if you want to stand out this summer. 

Auckland-born and bred, Courtney took a 12-week break after the pandemic that turned into a 12-month contract crisscrossing the globe with Emirates. Before that, she successfully launched, built, and sold her own design and print business. You could say she’s a self-starter with an optimistic mindset and a proven ability to make things happen – which is why we’re pleased to have her onboard.

If you haven’t already caught up with Courtney, here’s a guide to what makes her tick.

My role at Phantom Billstickers is working closely with agencies and onboarding new business as Phantom’s newest (and coolest) Account Manager.

My journey in the industry began with print wholesale, selling machinery and media to print shops. I later set up my own successful print and design business. Following the sale of that venture, I moved to Dubai for a working holiday, exploring different corners of the globe for just over a year. Now I’ve returned home, ready to dive back into the hustle and grind.

You could say it’s a sales role but it’s really about bringing ideas to life. Everyone at Phantom loves finding ways for clients to get more for their money. It might involve helping a client pick the perfect combination of sites to reach their audience at a lower cost per view. Or it could mean developing an interactive element or installing lasers to light up the night.

One campaign I love is The Boy’s epic takeover. Laser eyes and a burnt-out car. Absolutely unmissable!

The one piece of advice I’d give clients is ‘Have fun with it!’ Challenge us, and ask us to brainstorm ideas. There are so many ways we can take an outdoor campaign to the next level.

After hours you’ll find me at the beach or hitting bombs down the fairway. And I’m a massive foodie and coffee connoisseur so you’ll always see me out and about trying new spots.

The streets are ever-evolving, as such Hand Painted Advertising (HPA) has emerged as a transformative medium, not just for brands but for landlords seeking to enhance the allure of their properties. In New Zealand, we are leading the way in turning everyday walls into captivating canvases, infusing unparalleled beauty and substantial value into urban spaces and the properties they grace.

We are fortunate to have become synonymous with turning ordinary spaces into extraordinary works of art. Our extensive network of carefully curated sites has allowed us to collaborate with a diverse range of clients, from global brands like Vans and Sony Pictures to local favorites such as Bunnings and Pump. By blending creativity with strategic placement, we create immersive brand experiences that resonate deeply with viewers.

For landlords, having an HPA masterpiece on their property instantly elevates its appeal. These stunning artworks don’t just cover walls; they transform them into living, breathing narratives that captivate the eye and inspire the imagination. Passersby are drawn to the unique visual appeal, making properties stand out in a crowded market.  The aesthetic enhancement offered by HPA translates into increased property desirability and higher demand. We only have to look at the work of Banksy across the globe. From notorious street artist to live shredding works at Sotheby’s Auction House, Banksy’s street works are now covered with ultra-thick weatherproof perspex to ensure the pieces stay intact.

What sets us apart is our team of specialist artists, whose talent knows no bounds. Working in various styles, our artists ensure brand consistency across different mediums and high-profile locations. By seamlessly integrating brand messages into stunning visual narratives, we help engage audiences and create shareable content. Each stroke of the brush reflects our dedication to transforming urban spaces into captivating stories, making brands not just seen, but experienced.

Phantom Billstickers’ HPA campaigns are not just advertisements; they are immersive experiences that engage the community. By showcasing vibrant, locally relevant art, property owners become integral contributors to the cultural fabric of their neighbourhoods. This active involvement fosters a positive relationship with the community, enhancing the property’s reputation and the landlord’s standing. Such positive perception can lead to long-term tenant relationships, reduced vacancy rates, and a strengthened sense of community.

Unlike traditional advertising mediums, HPA endures the test of time. The artistic legacy created on a property’s walls becomes a lasting testament to the landlord’s commitment to the neighborhood. Brands associated with these visually striking artworks benefit from prolonged exposure, ensuring long-term recognition and brand loyalty. For landlords, this means attracting reputable brands interested in long-term collaborations, adding stability and financial security to their property investments.

The aesthetic transformation brought about by HPA translates into tangible financial benefits. Properties featuring these artistic masterpieces often experience higher appreciation rates, delivering substantial returns on investment for landlords. Additionally, the buzz generated by these captivating artworks can lead to increased foot traffic, benefiting businesses operating within the property and enhancing their bottom line.

Phantom Billstickers’ expertise in HPA not only enriches the visual landscape but also adds significant value to properties and the landlords who own them. By embracing the artistry of HPA, landlords are not only making a statement about their properties but also investing in a lasting, culturally enriching legacy that continues to be appreciated over time. 

No, we don’t mean practicing the drums and crooning your pop-soul compositions (unless you really want to).

We’re talking about having the vision to reach beyond your original loyal audience.

Phil did it when he stepped out from behind the drum kit and took on the role of frontman for prog rockers Genesis. It led to mainstream adulation and further reinvention as a solo artist and actor.

So what does this have to do with marketing in Aotearoa in 2023?

Quite a lot, actually.

Brand Loyalty Vs Expanding Market Penetration.

UK strategist Colin Horan has marshaled the evidence to show how brands that think beyond retention reap longer-term rewards. Like Phil Collins, they treat changing times as an opportunity to switch things up.

Colin puts it in a nutshell: “Driven by a quest for value, shoppers are actively seeking alternatives…This seismic shift away from ingrained routines presents a golden opportunity for brands to make their mark.”

That’s our cue.

Need a smash hit? You need posters.

With outdoor media, you can pop consumer information bubbles and present people with exciting new alternatives. That’s because street posters offer a winning mix of real-world impact and demographic reach.

So use Phantom’s smart targeting tools to buy the audiences you want to woo. Craft an omnichannel strategy that blends awareness and conversion. Break the internet with a site-specific activation campaign or a super-creative site takeover. (We have a whole division devoted to this – Phantom Labs.)

As Phil Collins recognized, sometimes you need to think bigger. You need to reach the people who aren’t buying your products.

We can help with that.

Be well covered when the sun comes out.

The Kiwi summer calls for some essential components. A summer hat to keep the sun’s rays off your face. A healthy application of sunscreen. A wardrobe full of summer shirts, sun dresses or sarongs.

Oh, and a Phantom Billstickers campaign to make the most of the season. 

Here’s why: Your audience will be revelling in the weather after all the wet and dreary days they’ve had to endure. With El Niño set to make its first appearance since 2016, a long spell of sunshine is on the cards. 

New Zealanders will be hanging out in parks, taking road trips, hosting parties and booking their tickets for summer events. That’s a crowd you want to reach.

Slap-bang in the middle of the action.

Phantom Billstickers has got you covered this summer. With over 6,500 poster frames around Aotearoa, we’re perfectly placed to deliver your audience. 

We’ll meet them by the beaches, in the car parks, in the city streets. We’ll surprise them in Napier or Nelson, and astonish them in Auckland. Whether you’re promoting a concert or boosting your brand, we’ll craft a schedule that does more business than an ice cream stand on a 30-degree day. 

Now’s the time to lock in Phantom’s prime summer sites. Challenge our Account Managers to get creative and see what they suggest.