Blog

Don’t be scared of the dark

Don’t be scared of the dark

The nights are drawing in and autumn is peeping over the horizon.  Too soon, right? We feel you. Seasonal variations are a fact of life but that doesn’t mean your…
HQ Happenings

HQ Happenings

With a population of 1.63 million, Auckland, by global standards isn’t exactly the epicentre of the world, but by New Zealand standards thats a fair chunk of people inhabiting a…
The Creative Capital

The Creative Capital

Wellington,  The city that can’t be beaten on a good day. Where creativity lives on every corner. Wellingtonians love the arts, culture and creativity. It has long been a city…
Display is good. Play is better.

Display is good. Play is better.

What exactly is ‘engagement?’ Is it a click? A share? An emoji on a social post? Or is it when people start playing with your campaign? Of course, all these…
The Takeover winners Part 3

The Takeover winners: Part 3

We’ve been waiting for this one. Since their submission for The Takeover back in November, our labs team has been busy with R&D, working closely with the team to bring…
This one’s for the creatives

This one’s for the creatives

Creatives, eh.  You know – those happy-go-lucky freethinkers who don’t like to be tied down. They’re not driven by measurable outcomes. They just want to make stuff. Turns out that…
Humanoid Crocodiles in Wellington

Humanoid Crocodiles in Wellington

Wellington is continuing to be blessed by the sun this summer. Things are heating up in the capital and this week Ahsin Ahsin was on fire at Glover Park. As…
Land of the Long White…Lemonade?

Land of the Long White…Lemonade?

The lemonade stand has a long history dating back 130 years. A symbol of entrepreneurship, and undoubtedly delicious refreshment on a hot summers day. The idea instantly conjures feelings of…
Weigh the Eiffel Tower

Weigh the Eiffel Tower

Weigh the Eiffel Tower. That’s how much paper our Auckland team recycled last year. Phantom runs one of the country’s largest printing operations. Every week we fire up the presses…
The Takeover Part 2 img

The Takeover: Part 2

The Takeover Winners: Part 2 – Auckland. With the continuing rise of the digital age, one thing we can all agree on is that we are bombarded by potential scams,…
Thinking BIG with hand painted posters img

Thinking BIG with hand-painted posters

Here in New Zealand we’ve been working with some insanely talented artists to create one-off murals that support our clients’ campaigns. It’s been fascinating to see how New Yorkers are…
The Takeover

The Takeover

Late last year, we launched a one of a kind competition. Nope, not the data harvesting, Instagram sharing kind that we’ll all unfortunately been accustomed to. Something a little more…
Helluva year, right?

Helluva year, right?

2023, you had your moments. The summer break beckons, with family fun and beach days. But before we say goodbye to 2023, let’s take a moment to look back at…
Embrace your Superfans

Embrace your Superfans

Superfans are the most precious asset any brand (or band) can have. They’re your repeat customers, your ticket buyers and frequent flyers. They’re the 20% of your customer base who…
How to scale (and avoid a fail)

How to scale (and avoid a fail)

Street posters are brilliant for new entrants to a market. With street presence and the ability to dominate a local market, they’re a great way for feisty newcomers to announce…
Summer refreshment for your eyes img

Summer refreshment for your eyes

  It’s been refreshing to see advertisers embrace the potential of street posters as the days grow longer. Coruba, Macs, Panhead, L&P, Zeffer. They all know it makes sense to…
People of Phantom: Courtney Carter

People of Phantom: Courtney Carter

  Auckland-born and bred, Courtney took a 12-week break after the pandemic that turned into a 12-month contract crisscrossing the globe with Emirates. Before that, she successfully launched, built, and…
HQ Happenings

HQ Happenings

With a population of 1.63 million, Auckland, by global standards…
The Takeover

The Takeover

Late last year, we launched a one of a kind…